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EDSTAR Analytics
About

A small, senior-led practice

Edstar Analytics was founded to bring rigorous evaluation, grant writing, and data systems to the educators and program directors who need them. Three decades later, that's still what we do — just with better tools and a longer client list.

Who we are

Edstar Analytics was co-founded by Dr. Janet Johnson and the late Dr. Lee V. Stiff, two educators who saw the same problem from different angles: programs rich in purpose but poor in the data practices that would prove their worth and improve their design. Today Edstar is a tight-knit team of senior consultants, each of whom has spent decades working at the intersection of data, education, and policy.

We are small by design. Every engagement is led by someone with deep subject-matter expertise — not handed down from a partner to a junior analyst. When you email us, you get an actual reply from the person doing the work.

What we believe

Good evaluation is not compliance theater. It is the operating system of a well-run program — the instrument panel that tells program managers what's working, shows funders their investment is producing results, and contributes evidence to the broader field. We build evaluations, data systems, and proposals that work this way, because we've seen again and again that programs treated as black boxes underperform the programs treated as learning systems.

We also believe teachers, program coordinators, and principals are perfectly capable of reading and using data — given instruments designed around their reality and training delivered in their language. Every tool we build and every workshop we run is shaped by that conviction.

What sets us apart

Most evaluation firms do not have technical skills in-house. When a project calls for a complex online survey, a custom database, a real dashboard, or a non-trivial data analysis, the firm either skips that work, does it superficially, or hands it off to a contractor who has no context on the program. The coordination tax shows up in the final product: research questions that couldn't be operationalized, surveys that didn't measure what the evaluator intended, and deadlines that slipped because two vendors had to align.

Edstar's senior consultants are PhDs in education who also design the survey, clean the dataset, build the dashboard, and write the code behind it. Nothing important on a project is handed to someone who doesn't know the program. That combination — subject-matter depth and the technical skill to execute on it, in the same person, on the same project — is rarer than it sounds. A recurring source of new work for us is clients who hired a more traditional evaluator first, hit the operational wall, and came to us to finish.

There's a cultural reason the combination is uncommon. In education, the person who reasons abstractly has long been treated as higher status than the person who builds, tests, and ships. We've spent three decades watching the programs that actually succeed — and they are almost always run by people who do both. We built Edstar around the same conviction. (More on this in The doing gap in educational evaluation.)

In memory of Dr. Lee V. Stiff

Edstar's co-founder, Dr. Lee V. Stiff, was a national leader in mathematics education — past president of the National Council of Teachers of Mathematics, a longtime professor at NC State, and a mentor to generations of teachers and researchers. His commitment to mathematics teaching that respects both rigor and the lived experience of students remains central to Edstar's work.

The team

Who you'll actually work with

Every Edstar engagement is staffed by senior consultants. No hand-offs to junior analysts, no project management layered over the top — the people you meet on the first call are the people who do the work.

JJ

Janet Johnson, Ph.D.

President & Co-Founder

Dr. Janet Johnson oversees all Edstar activities and is responsible for quality control in program evaluations. She holds a Ph.D. in Mathematics Education with a minor in Statistics from North Carolina State University, an M.S. in Mathematics from Northern Illinois University, and a B.A. in Mathematics from Knox College.

Over a 30-year career in educational research, Janet has become a seasoned expert in using both qualitative and quantitative data to improve educational practice. As a co-founder of Edstar Analytics — alongside the late Dr. Lee V. Stiff — she has been central to building the firm's work in professional development, survey design, and analytics for student outcomes.

Janet holds IPS for Researchers and Human Subjects Research certifications from CITI, and maintains an active YouTube teaching library focused on Excel, data analysis, and math education.

Download résumé (PDF)
JW

John Wittle

Chief Technology Officer

John Wittle leads Edstar's technology infrastructure. A Linux Foundation Certified System Administrator, he combines deep UNIX operations expertise with active web development in Python, PHP, and Ruby.

John designs and secures the systems that host Edstar's data collection tools — from the childcare enrollment platform to the STEM observation app — and leads cybersecurity practice across the firm. He's also responsible for the procurement and maintenance of team hardware and the rapid resolution of technical issues that would otherwise cost the team time.

Download résumé (PDF)
MO

Michele Oros

Consultant · Grant Writing & Project Management

Michele Oros has been an integral consultant for Edstar since 2008. She holds an Ed.S. in Curriculum Instructional Specialist and an M.A. in Library Media Studies, with an extensive background in educational administration, grant writing, and project management.

Michele has helped educational and governmental organizations secure over $36 million in grants with an impeccable audit record. At Edstar, she works on grant writing, project evaluation, and ensuring the financial record-keeping behind successful grant-funded initiatives.

Download résumé (PDF)
BC

Bernice Campbell, Ph.D.

Consultant · Executive Consultation & Evaluation

Dr. Bernice Campbell has been a dynamic consultant at Edstar since 2006. She holds a Ph.D. in Educational Research and Policy Analysis from North Carolina State University.

Bernice leads on executive consultation and advisement, cross-functional team leadership, strategic planning, program development, and data analysis. She serves as project lead on many of our evaluation engagements, consistently designing practical solutions that improve how programs operate.

Download résumé (PDF)
KG

Kenneth W. Gattis, Ph.D.

Consultant · Grant Writing & Program Development

Dr. Kenneth W. Gattis is an accomplished consultant with an extensive background in educational research and program development. His specialty areas include grant writing, program evaluation, and data analysis.

Kenneth is particularly strong at translating complex data into findings that program leaders can act on, and at the upfront research and positioning that makes grant submissions competitive.

Download résumé (PDF)
JA

Jackie Alvarez

Senior Data Analyst & Project Lead

Jackie Alvarez is a seasoned data-analysis and project-management professional known for her adaptability and dedication. She is proficient in advanced data-analysis tools including Python and Power Query, contributing to her team's technical capabilities and efficient data manipulation.

Jackie excels at building insightful data dashboards and infographics and has demonstrated outstanding leadership on Edstar projects — directing sampling and methodology, representing the team in client-facing settings, and shaping the organization's public-relations work.

Her commitment to continuous learning and her broad skill set — from statistical analysis to project leadership — make Jackie a go-to lead on Edstar's most demanding engagements.

Download résumé (PDF)
JuJ

Julie Johnson

Technical Writer & Writing Coordinator

Julie Johnson brings the rare combination of a career Naval-officer's discipline and an award-winning technical writer's craft. She holds a B.A. from the University of Mississippi and has earned recognition for her ability to make complex material clear and compelling.

As Edstar's writing coordinator, Julie oversees all writing activities — conducting literature reviews to surface the federal, state, and local policies and research relevant to a project, and translating complex data analyses into narratives that program leaders and funders can act on.

Julie's work keeps Edstar's reports, grant proposals, and resources consistent in voice and rigorous in substance.

Download résumé (PDF)
GR

Geraldine Reynolds

Consultant · Qualitative Research & Community Engagement

Geraldine Reynolds is an accomplished educator with 34 years of experience serving underserved and Indigenous student populations. Her career at Indian Township School in Maine — as classroom teacher, reading coach, and teacher mentor — has given her deep expertise in building authentic relationships with students, parents, educators, and community stakeholders from diverse backgrounds.

Geraldine's facilitation and interpersonal skills make her a natural fit for qualitative research: she has extensive experience leading professional-development sessions, team meetings, and parent conferences that require active listening and drawing out diverse perspectives. Her training in Restorative Justice and PBIS further strengthens her ability to create safe, inclusive spaces for honest dialogue.

Download résumé (PDF)

Our history, briefly

1994 — Edstar Analytics is founded by Dr. Janet Johnson and Dr. Lee V. Stiff to bring methodological rigor to a generation of new grant-funded education programs.

2000s — The practice grows into federal evaluation work — GEAR UP, MSP, GAANN, TRIO, ATE — across North Carolina and the Southeast, and into foundation-funded math and science initiatives.

2010s — Edstar develops its first custom data-collection platforms, including the STEM observation instrument and early versions of the childcare enrollment system, bringing what had been spreadsheet-based fieldwork into database-backed systems.

2020s — The team expands its Data Academy workshop program, develops interactive planning tools (many of which you'll find in our Tools section), and integrates AI-assisted research and drafting into its grant-writing practice.

How we work

We scope honestly. Our first conversation is usually a 30-minute fit call. If we're not the right firm for what you need, we'll tell you — and usually point you toward someone who is.

We engage at the right altitude. Some clients want us to run the whole evaluation or write the whole proposal. Others want a thought partner and a reviewer. Our tiered service models are designed to meet you where you are.

We finish what we start. No vanishing act after the kickoff deck, no junior analyst parachuted in at the back end. The senior consultant you meet on day one is the senior consultant who signs the final report.

Want to work with us?

Send us a few lines about what you're working on. We reply within two business days, and the first conversation is always free.